E – Commerce is a revolution which rules the present market and will rule the markets in future. It is the brain child of the internet, as it came in existence because of digital marketing, globalization and advancement of technology. In the present scenario the E – commerce industry is blooming day by day and for the reason it eliminates the middle man people prefer the get the products from an E – commerce website rather than a local shop owner.
The first E – commerce website was invented and pioneered by Michael Aldrich in the United Kingdom. In 1979, he connected a modified domestic television via a telephone line to a real – time multi user transaction processing computer. It started to rise after the launch of Amazon online shopping and E bay as secure retail transaction was launched in 1995 by either Net Market or Online Shopping Network. That’s when the E- commerce really started to come in the lime light the United States of America. In India, internet was introduced after 20 years after its marvelous creation in 15th August 1995 and after 12 years Flipkart became the First company in India to launch the first E – commerce internet based online shopping in India. after Flipkart, the popularity of E- commerce got higher and higher, that’s when Amazon launched Its first E – Commerce in India which became an instant success as the company policy and services were customer friendly. Recently Flipkart was overtaken merged with the E – commerce American giant Walmart, a whooping amount of $16 Billion was paid the Flipkart for its Indian Shares, and Flipkart became the biggest E – Commerce website in India beating Flipkart.
E- Commerce in no doubt is the future of marketing, but it did not happened in one day there were several factors that played a major role in E – Commerce.
A. Multi channel Marketing.
B. Customer Service.
C. Customer Retention.
D. Variety of Products.
E. Easy Return Policies.
F. Access to Everyone Etc.
These are some of the factors that played a major role in the rise of E Commerce in the world. There are several E – commerce companies that rule the E – Commerce market worldwide. Some of them are
A. Amazon Inc. – Founded in 1994 in Seattle by now immortal Jeff Bezos, Amazon has in the years since become a household name when it comes to online shopping. This internet company today has the largest revenue in the world.
B. Alibaba Group Holding Ltd. – In the year 1999, Alibaba Group was founded, the world’s largest retailer of present-day, operating in more than 200 countries.
C. eBay Inc. – The company was founded in San Hose, California in 1995 and its most distinctive feature is the online auction feature, alongside a conventional buy-it-now shopping option.
These are some of the world leaders in the Field of E – Commerce and are dominating and will do in the future as the one thing is sure, E – Commerce is the future and its already prepared for it.
Thank you for giving your precious time to read my thoughts on E – Commerce
Regards,
Snehdeep Chatterjee
Lawyer's Nation 